Feature

Definition

Effect on Audience

Layout

The way components are put together on the page is called the layout of a static image. Usually there is a dominant subject that takes up the majority of the space on the page

Colour

This can be used to attract attention to a certain point in a Static Image, or to create a mood. It can also be used to represent feelings or emotions.

Lettering (Font)

The style that the words have been written in. Look at the font, the colour, the size, the layout and any variety within these (not the actual words themselves).

Pictures/ Graphic (Dominant Image)

The dominant image is the main picture/graphic on the page. This is the most important image and is the eye is drawn to first.

Symbols

The use of signs to carry a message in a simple picture form. These can be: people used to symbolise particular parts of society or objects that symbolise characteristics in a character.